mint 产品总裁的采访过程的一段对话。
reporter: This topic of how information affects behavior is interesting. Mint does a good job at turning data into insight, but once you have you have the insight, what do you do with it? Do people change the way they’re managing their finances as a result of interacting with Mint?
mint: Absolutely. Yeah. That’s what we want. Mint in its initial state was very much an analysis tool. It helped you understand where the money’s going and where it’s coming from, what you’re earning and what you’re spending. But what we wanted to do is try to affect people’s behaviors. We fundamentally believe that the reason you work so hard in life is to enjoy the financial benefits of doing that work. Whether your goals are to put your kid in college or be able to buy a home or to afford a nice car and put good food on the table, achieving those goals is where Mint wants to help people. The way we do this is by highlighting and focusing on the insights on current behavior, and then promoting actions that people can take to make change a reality.
如果设计不能改变用户行为的话，我们去做这些网络产品有什么意义？去了解用户的行为！大量的！
类别标签 : userexperience